www.noisefestival.com takes over the former Shelley's store in the heart of Manchester's shopping mile Market Street. In a troubled economic environment, NOISE LAB guerrilla pop-up store provides struggling creative young people with no industry connections a unique opportunity to sell their artwork, collaborate with national and international artists, receive one-to-one support to learn and develop their careers within Creative Industries - this happens all under one roof in one of the UK's busiest high streets with a monthly footfall of 2 million.

For a limited period, NOISE LAB guerrilla pop-up store will showcase and sell various original art works and products by up and coming young creative talent. The creative products on offer include affordable fashion, photography, music and fine art works for sale to the general public. The pop-up store features weekly exhibitions by young talent and established artists such as Manchester street art supremo Barney Doodlebug, urban art and illustration pioneer Mark Wigan as well as 'Monsterism' toy designer and animator Pete Fowler.

International guests include Berlin based artists Brad Downey and Akim courtesy of Backjumps. Other confirmed NOISE LAB creative residencies taking over the space include magazine producers SuperSuper and Flux. The visiting creative industry professionals offer workshops and one to one portfolio sessions for local young people.

The NOISE LAB in-house café has an affordable pricing policy, to encourage local young talent and arts lovers to network, collaborate and be generally inspired by the learning opportunities. In 2010, NOISE LAB will schedule additional exhibitions, film screenings and live music showcases.

The NOISE LAB initiative is supported by Manchester City Council with the aim to increase opportunities for local talent as well to regenerate empty spaces in retail centres, affected by the recession. All sales from the guerrilla pop-up store benefit the artists directly.

The not for profit business NOISE LAB has been set up by the Manchester based arts charity www.noisefestival.com, which has over 15.000 submissions on their multi-disciplinary site, which is curated by leading industry professionals such as Zaha Hadid, Peter Saville, Wayne Hemingway, Badly Drawn Boy and Norman Rosenthal.