03 March 2010
'How To Survive in the Ever-Evolving Music Industry'
A lot has changed in the music industry since those ‘Madchester’ times, when Elliot managed indie outfit Happy Mondays & Simply Red. People are less inclined to spend money on music now due to the freedom of internet sharing and wannabes looking for a quick route to success through the likes of the X Factor, and Britains Got Talent. Unfortunately this has left a lot of young artists with no idea of how to manage themselves, or how to develop as an artist.
Elliot talks about the ways in which the music industry has changed, and provides tools and knowledge for surviving in the industry as it is in its current guise.
Elliot Rashman is now semi-retired and devotes much of his time to selectively mentoring and coaching young artistes from all the creative disciplines - he specialises in encouraging them to wake up and smell the coffee. Elliot likens to working in today's music business to 'tap dancing on the Titanic'.
Elliot has worked in and around the music business for thirty years. In that time he has managed and worked with a diverse selection of artistes including Simply Red, Happy Mondays, James, Ian McCulloch and the Lightning Seeds.
He also has a masters degree in script writing and acts as a script supervisor for up and coming writers.