Zulaica Yusaf

Stuffed Toys

My Big White Boyfriend

NOISE 2008 Tom Dixon Curator Choice for Product Design Zulaica says she “appreciates design that brings out the inner child in us therefore my work is often influenced by childhood experiences of playing with toys, watching cartoons, vinyl toys, graffiti art, comics and Lego.

Nights doodling in a book has been the best way to find my own sense of style of emotions and of outlines. I adopt an intuitive approach to my work; riding the wave of the development process in the hope of designing products that will brighten up peoples lives.
My aim is to create products that break up the monotony of everyday objects that return the user to that childlike, naive state of not quite recognizing an object or its use, leaving it open to interpretation- new objects in a brave new world.

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